The Brand Is US
Experience.
"Digital Branding is now the sacred cow. And daily it is slaughtered because companies forget that a brand is a promise that must play out in everything they say and do."
A results-oriented, entrepreneurial senior executive, Mr. D'Amico has strong, strategic capabilities built through 40-plus years of marketing and business planning experiences that span a broad expanse of business categories. He has served very large corporate entities such as ITT Financial Services with its acute business-planning regimen, to one-person, start-up companies which most often require "guerrilla marketing" tactics to succeed.
A keen, insightful marketer with a penchant for building brands that offer “total immersion,” whether they focus their brand promise on consumers or businesses, D’Amico espouses what he calls, a “Walking Through The Brand” approach. Essentially, as he describes it, the user/consumer “lives” the brand. He expounds on this approach in a speech and yet to be finished book on the subject.
Mr. D'Amico uses marketing research as a strategic tool, and believes it is only useful if analyzed correctly for use in actionable plans. He focuses his practice on management and marketing consulting, product and service creation and development, and a special practice to advertising/marketing and communications companies. Having owned his own advertising and marketing communications firm, he is especially sensitive to finding solutions that will solve customer needs.
Mr. D'Amico is an effective communicator to senior-level executives of critical concepts and details on a broad range of business issues and complex marketing and operational matters. He is well known for his competencies at strategic planning, positioning development, creative direction, research development and business plan implementation. In his management positions, he has demonstrated his ability to motivate and manage people.
For 15 years he served as executive director of the 4A's Dallas Council in addition his consulting business. Recognized for his adjunct teaching at the Mayborn School of Journalism at the University of North Texas, he was awarded their Distinguished Professional Achievement Award. In 2020 was elected to the Southwest Advertising Hall of Fame.
Mr. D'Amico has a Bachelor of Journalism in Advertising from the University of Missouri, with minors in Marketing Management and broadcast production. He has supplemented his education with numerous MBA level courses in management and marketing.
Among his many civic accomplishments he has served as a past president of the Dallas Advertising League, founded the Dallas Advertising League Foundation and serviced as its chairman for 15 years, founding member and officer of the Caruth Hills & Homeplace Neighborhood Association. Additionally he was chairman of Marketing Dallas: - The Mayor’s Task Force, and served as president of Marketing Communications Executives International-Dallas. He currently serves on the Dallas area board of non-profit Founding Forward, the surviving entity in the merger of Freedoms Foundation at Valley Forge and the Union League Legacy Foundation in Philadelphia.
Career Highlights:
•Launched a marketing planning system at a major food manufacturer, and later created a plan for implementing category management.
•Developed a new product development and tracking system which brought greater discipline to the company's new product endeavors.
•Developed a new corporate positioning and restructuring of a mid-size computer service company which helped them triple their size and achieve an average 15% growth in earnings per year.
• Developed a comprehensive planning regimen to be used by regional managers in the development of a "bottom-up" corporate strategic plan.
• Helped launch a major new product for an airline services company that was critical to its future when their airline clients cut services after 9/11.
"U.S. businesses that do not become globally competitive will not be able to sustain profitable growth going into the new century."
Broad experience in marketing, finance, and general management has brought Mr. Jenkins more than 50 consulting engagements since 1974. They cover a broad expanse of industries and business situations: international marketing, new product development, new market roll-outs, strategic planning, hands-on management.
Mr. Jenkins' early consulting engagements were in the systems and software industry while at IBM, where he held positions in marketing, systems and education. He left to start a systems/software company which became the leader in applications software for the wholesale industry. Subsequently, he sold to a Fortune 500 company.
The past 20 years, Mr. Jenkins has dealt with an expanded set of business problems and opportunities. He has worked with several publicly-held development stage companies, often accepting implementation assignments as C.E.O. He has performed in several turn around engagements and is well-versed in financial crisis management.
Mr. Jenkins has recently worked with several companies to increase their international sales, and currently operates GSM International, an import and export marketing company that, among other products, is marketing the popular ArenaSoccer unit both domestically and internationally. He has established relationships at several levels with significant companies in China, Canada, Mexico, Europe and South America.
Mr. Jenkins is an engineering graduate of Texas A&M University and has an MBA from Harvard Business School and served as a military pilot.
He recently published his second book, "Looking Through the Glass Darkly - A Divided America and the Gathering Storm."
Career Highlights:
• In the consumer products industry, he has helped manufacturers significantly expand their international sales. In one company, international sales initiated under his direction now account for more than 10% of revenues in less than two years.
• In the medical industry, broad experience with technology-related companies, including FDA approvals.
• In the public company arena, major experience with IPOs, reporting requirements, stockholder and broker relations, refinancing, and Chapter 7 & 11 filings.
Experience
Senior Lecturer - Retired
University of North Texas -Mayborn School of Journalism
2012 – Present (4 years)Denton, Texas
Teach classes in creative advertising techniques. Also serve as the Director of SWOOP, the student-managed advertising and public relations agency in the Mayborn School of Journalism.
May 2011 – Present (4 years 10 months)
The Positioning Center provides burgeoning businesses a marketing compass for future growth.
2011 – 2022 University of North Texas, Denton, Texas
I am the director and faculty advisor of SWOOP, a student-managed advertising and public relations agency at the University of North Texas.
Visiting Assistant Professor
August 2010 – May 2011 (10 months)
Senior Art Direction Portfolio
Art Direction 1
Design Thinking
Director,
Founder/President,
The Positioning Center,
Senior Lecturer - -
Director, SWOOP Agency
Mayborn School of Journalism,
University of North Texas
August 2009 – June 2010 (11 months)
Taught courses in the MFA Program
August 2000 – August 2009 (9 years 1 month)
2002 – 2003 (1 year)
April 1998 – December 2001 (3 years 9 months)
April 1997 – April 1998 (1 year 1 month)
Creative director for large-scale websites including aa.com (American Airlines), hilton.com and containerstore.com.
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"Differentiating a company's products or services from their competition is one very important, critical piece to profitable success"
Former Professor Bill Ford brings a long professional career in private industry and in academia as well to Growth Strategies. Acknowledged as an expert in positioning a company for maximum growth, his astute branding knowledge has assisted large to small companies to gain market share.
